Simba Smoked Beef, the chip South Africa grew up on
Crisp chips, bold smoked beef flavour
From South Africa's favourite chip brand
A nostalgic, moreish snack
Simba Smoked Beef is a South African chip shelf icon, crisp potato chips with a bold, smoky, savoury beef flavour. From the country's best loved chip brand, they are the crunchy, moreish snack South Africans grew up on.